Montigo Resorts, Nongsa

Clinging to the shores of the Singapore Strait, the whitewashed architectural landscape around Montigo Resorts, Nongsa is now known in common parlance of the 'Santorini of the East'. It was a contentious proposition at first, but over time the endearing phrase has settled into the hotel's lexicon and been used in advertisements ever since. The objective of the proposed project was to reframe the formerly child-oriented resort as a premium honeymoon destination. The new slogan was but the first step in a comprehensive copywriting scheme which would give rise to a new website alive with the colours of the Pacific.