Public communication shape how a brand or organisation engages with the world, and must therefore convey key messages with clarity and authority. The strategic use of typography can ensure the tone of each message aligns with the brand’s voice, emphasising the importance of legibility and accessibility. Design elevates this by creating layouts that capture attention and maintain focus. Well-informed copywriting then fine-tunes the messaging, offering precision while still evoking the desired emotional response, be that in press releases or media packs, advertorials or high-quality digital journalism. Effective public communications are vital in promoting transparency, trust, and long-term relationships with external audiences, driving positive perceptions and engagement across various channels.